Its authorized share capital is Rs. Unibic, India’s leading premium cookie brand announced new appointments in its key leadership roles today, defining 2020 as the year of growth. Unibic Foods India Pvt Ltd | 20,273 followers on LinkedIn. Shailendra Tatia has been hired as head of marketing and Anshumman V Pandita was roped in as the head of retail business for India. The appointment comes at a time when the company is looking at accelerating growth, diversifying product portfolios and expanding its presence in India and overseas markets. Mindshare to handle Unibic's media duties. Trade Marketing Manager Unibic Foods India Pvt Ltd April 2017 – Present 2 years 8 months. UNIBIC and Manipal ProLearn have collaborated to launch the UNIBIC-Manipal ProLearn Sales Academy with the objective of training aspiring individuals in becoming high performing Territory Business In-charges. To know more about the category and these unique flavours, we had a chat with Aarti B Iyer, marketing head, Unibic India. Bangalore. Aarti Iyer, marketing head, Unibic Foods, said that the brand initially turned to social media for all its advertising needs. The Company offers oatmeal, butter, jam, chocolate chip, and sugar free cookies, as well as chocos, butter cashew, and coconut products. Unibic has been growing at CAGR [...]The post Unibic to establish Pan India presence through … According to a Boston Consulting Group report, by 2020, 50% of India’s internet users will be from rural areas. Shailendra Tatia Head of Marketing - Unibic Foods India Pvt Ltd Bengaluru, Karnataka, India 500+ connections He will report into Sreenivasulu Vudayagiri, CEO of Unibic Foods. Arti Iyer, marketing head, Unibic Cookies India, speaks about the cookie segment in India and how Unibic became the gamechanger. Although … I congratulate all of them and hope together we will be able to innovate and continue to enrich the experience of our customers with world-class products.”. ltd. Director : Suresh Eriyat Executive Producer : Nilima Suresh Eriyat DOP : Sylvester Fonseca Marketing Mix of Parle analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Parle marketing strategy. Iyer was associated with the company for more than two and half years. Unibic Foods marketing head Aarti Iyer says, “Having created our own mascot, we want UBU, to be a lively, friendly personality who likes to interact and engage with the consumers in many ways. Commenting on the launch, Aarti Iyer Marketing Head, Unibic Foods said, “We are delighted to bring Unibic Foods to a larger platform by incorporating a 360 … Give yourself some #CookieCredit | Unibic, came to India in 2004 with the iconic Anzac and Bradman cookies. Pandita has worked in Sales with companies like HUL, Wipro & Abbot and had joined Unibic two years back as a Category Head for Snack Bar (Nutrition Bar). Unibic Foods is the first company to launch cookie in India and has grown to be among the top national brands with a product range of Cookies and Snack Bars. Pandita will work closely with Mehta to further consolidate Unibic’s leadership position in India. Read reviews on salaries, working hours, work culture, office environment, and more to know if Unibic Foods is the right company for you. It went on a marketing overdrive, spending ₹7.5 crore on advertising and promotions in 2006. Get Top Management, MD , CEO , HR Manager Contact details with Email id of Unibic Foods India Pvt Ltd in Bangalore / Bengaluru . Get Top Management, MD , CEO , HR Manager Contact details with Email id of Unibic Foods India Pvt Ltd in Bangalore / Bengaluru . 1102, 11th Floor, Raheja Towers, West Wing, M. G. Road, Bengaluru – 560 001, Karnataka, India. Sumanth Sudarshan Head of Marketing - … Over the years, the brand has grown its range to over 24 variants and has been regularly introducing fresh and unique flavours to cookie connoisseurs. Unibic Foods marketing head Aarti Iyer says, “Having created our own mascot, we want UBU, to be a lively, friendly personality who likes to interact and engage with the consumers in many ways. Hi! Miss Nandini in-charge of the total quantity department Unibic company, Prof.Samiya Mubeen head of the section with MBA Student team. Over the last 15 years, Unibic has become synonymous with rich and flavoursome cookies in the Indian market. Unibic Foods India Pvt Ltd | 20,273 followers on LinkedIn. While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India. Telephone: +27(0) 10 344 9280 Go to the brand page, read the brand brief and apply to get associated with Unibic . Ltd. Abhinav CEO - Asianet News Media and Entertainment Pvt. Client : Unibic Foods Head of Marketing : Aarti Iyer Agency : Plan B, Bangalore Creative Director : Karthik Venkataraman Head of Strategy & Planning : Anirudha Mukhedkar Account Management: M. Raghunath Production House : Studio Eeksaurus pvt. Aarti Iyer, Marketing Head, Unibic Foods, presents the eternal marketer’s dilemma – whether to go for the jugular with a product-centric drive or to offer an emotional hook that would evoke the right stimulus in a consumer.. In his new role as the Head of Marketing, Shailendra will be responsible for leading the strategic growth of the company through brand marketing campaigns, retail penetration and customer acquisition initiatives in the existing and new markets. Unibic Foods head of marketing Aarti Iyer says, “The northern market is a heavy cookie consumption market and we see huge potential there. 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