Kick off researchproject ‘Unthinkable Marketing’!

Today Sebastian Olma, Eke Rebergen, Kaj Morel and Susan Klijsen – van Elteren kicked off the research project Unthinkable Marketing! In the upcoming two weeks, 15 enthusiastic students of various courses from Avans Hogeschool participate in a multidisciplinary pressure cooker in search of ‘a new organization’. The main question: How to challenge the systemic problems surrounding the distribution of money. Their organization will aim to eliminate the difference between rich and poor. During the pressure cooker, students will study various profitable concepts to think of effective interventions.

This research project is a cross-sectoral collaboration between the research group New Marketing and our research group Cultural and Creative Industries.