I have a lot of readers who are fans, but would really prefer the paperback versions of my books. (This happened with The Protestant Interest, for example.). Unfortunately, the choice for an author is often having a worthy book in print at a high price, or not having it in print at all (or at least not in print with an established press). The Big Red Book of American Lutherie Volume Three, 1991-1993. Take Framed, for example – the first book in my Hardwick series. An earlier version of this post appeared at the Anxious Bench blog, Patheos. But yes, a large book with numerous color plates is going to be expensive partly because it's far more costly to make, ship, and store, and partly because the runs are typically very limited. Thanks to my co-blogger Justin Taylor for his input on this version! Why those authors sell the most copies is another topic for another time. But one thing stopping a lot of readers from picking up the paperback versions, I’m told, is that they are just too darned expensive. Thus, they price the book at $40, $70, or even $150, because they are planning on selling mostly to institutional libraries rather than individual consumers. I can sympathize with them. So I ~ along with millions of others worldwide ~ am tantalized by the upcoming publication of Jung’s Red Book, a massive tome he wrote about 100 years ago and which has been secreted away in a Swiss bank vault for many of those years. I feel like there’s so much left unexplored in this world. Sold by … It’s virtually the same profit I get from selling the Kindle version. Seriously,why?About 10 years ago books used to be so much more cheaper and better quality!Even the hard covers didnt have a big difference in price compared to soft covers.I've seen some thin soft covers that cost about $40 and dont get me started on school books, its ridiculous. So, roughly 32% of our book's price, or $58, would be used to retribute the salaries of the employees who produced it. The Gospel Coalition supports the church by providing resources that are trusted and timely, winsome and wise, and centered on the gospel of Jesus Christ. The History of a Movement in Crisis (Yale, 2019); Benjamin Franklin: The Religious Life of a Founding Father (Yale, 2017); Baptists in America: A History with Barry Hankins (Oxford, 2015); George Whitefield: America’s Spiritual Founding Father (Yale, 2014); and Patrick Henry: First Among Patriots (Basic, 2011). So that already is affecting how much I get in return. Given that choice, I trust we’d all go with an in-print but costly book. But lately we've seen emerging book collectors with an affinity for the modern, the damaged, the quirky and the recently influential. It holds special emotional meaning for cultures around the world. Initially, CD’s could only be made by complex and expensive manufacturing processes. Amazon dictates their fees and they dictate the printing costs. So at $12.99, my thought process is that you’re already saving money. And whether you own a Kindle or not, you’re getting as reduced of a price as I can reasonably offer. How Bad Is This Moment in American History? Part of the appeal is that the down-filled jackets are very high quality and keep people warm. The color red is one of the most primal colors in our world, thanks to its association with blood. The income from libraries is guaranteed. The plot reads like a thriller and should be filled with twists and turns, but is fairly straightforward — I would have loved a little more mystery. Newsletters and other missives that I receive seem filled with stories about textbooks and textbook prices, with many wringing their hands over why textbooks are so expensive now relative to the more distant past (usually when the author of the article was in college). It specifies every feature a disc must possess to be able to call itself a CD-Audio disc. That’s a nice-sized book. It still beats going to the bookstore. Jung’s Red Book isn’t pitched at entry level. Amazon is very upfront with the costs of printing and delivering the book. Many an academic author has had the experience of proudly announcing the publication of his or her new book, only to have some grumpy person ask, “Why is it so expensive?” I’ve certainly had this experience with publications ranging from my first book, The Protestant Interest (original list of $40) to my edited volume with Darren Dochuk and Kurt Peterson on George Marsden’s contributions to the study of religious history (lists at $66). You can follow him on Twitter. The biggest difference is, you don't have to go through an actual publisher to list your book on Amazon, and that pisses off the paleo-publishers to no end. Marketing Costs: 15% The publisher of our text reported $32 million spent on advertising for all products company-wide; overall, about 15% of a publisher's budget for a book … In a bookstore, that’s easily a $25 book. I have a red light mini from red light man, and I'll be honest, I'm swinging in the dark when it comes to using it, I don't know if it can help. At long last, I have finally updated all of my books to be available in paperback format with the updated covers and updated stories! That’s a nice-sized book. I never crunched the numbers until I released my own travel book, and I found out why kindle books are so expensive: it is about the % Amazon takes. True, some companies price things out just to see how much money they could make (Apple, I’m looking in your direction!). Students are finding ways to avoid paying sky-high prices Renting textbooks is … The end result? Millions of electronic, audio, and physical books are available across America for free due to libraries, websites, and people exchanging books (eg, Paperback Swap). The materials for making a book couldn't have become that pricey since then. It’s a little lower than what I am getting for my Kindle version. In my book, Luxury Marketing and Management, I described this as the luxury lifecycle, especially for brands that become inconsistent by focusing on lower-end products and then fall victim to the downward spiral that haunts so … The Red Book: Liber Novus is a red leather‐bound folio manuscript crafted by the Swiss psychiatrist Carl Gustav Jung between 1915 and about 1930. (This happened with The Protestant Interest, for example.) So they are gambling over 50,000 USD that this book … The Red Book dates back to the early 1980’s when the CD format was first standardized. For example, on sale recently at Peter Harrington Rare Books: an $189,000 dust jacket, from a copy of the first "Great Gatsby" cover, featuring an editor's ink correction on an uncapitalized "jay Gatsby." 1535 Coverdale Bible (First Edition of the First Printed Bible in English) — $695,000.00. Why College Textbooks are so Expensive and How to Avoid Overpaying for Them college Just like college tuition, the price of textbooks has increased dramatically in recent years. If I charge less than that, my royalty rate is cut down by more than half. Overall, I liked All Systems Red, but I wish it was a longer book. In a bookstore, that’s easily a $25 book. Printing too many can leave publishers with mounds of excess inventory that they can’t sell, meaning that they lose even more money on the book. You buy the book, and a copy of the file is sent to your Kindle device instantly. That high price is (hopefully) their way of breaking even. So, how can you tell which emotion red represents in your dream? Copyright © 2021 The Gospel Coalition, INC. All Rights Reserved. First, Amazon has a different royalty rate for print books. I’m a Kindle reader, and I can get Kindle versions of books for relatively cheap. You see a lot of results online from people who use red light to regrow hair and it seems to be a lot safer than using drugs like finesteride and minoxidil, I really don't fancy low libido and low mood etc Unless I’m interested in printing them myself and keeping a big box of them down in my basement in hopes that I’ll be able to sell them and make my money back, this is the best option. Written by Tom Meitner, your favorite author. Because I am running a business here, I do want to keep my royalty rate as high as I can get it. So as an author I choose between Amazon taking 65% of my book sale price or the cost of delivery ($.01-$7.50) plus 30%. So with your example, that is 75,000 USD that the publisher can bank on. Related products. First, it is important to understand that no author—or at least no author I know—sets the price of his or her book. A Little Red Bug. If your local library does not have it, the best way to get access to those sorts of books is through inter-library loan, an invaluable but underused resource at many libraries. Reducing red meat intake to 350g a week could do more harm than good, Williden said. for the press to set a lower price! But for us independent publishers, we’re really trying to find the best possible price that makes the books worthwhile to write for us and worth buying for you. If I go to a bookstore, the average book there costs $24.95. Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases on Amazon.com. The press makes the decision on the “list price,” and then retailers like Amazon decide how much to discount the book, based upon the discount they were able to get for it, and how many copies they think they can sell. The first words of Carl Gustav Jung's Red Book are "The way of what is to come.". I also have a handful of friends who like to gift books, and they have gifted my books in the past, which is terribly nice of them. Christian Nationalism vs. Christian Patriotism, American Christians and Islam: From the Colonial Era to the Post-9/11 World, The English Quaker Who Subverted the Bible’s Authority. It recounts and comments upon the author's psychological experiments between 1913 and 1916, and is based on manuscripts (journals), known as Black Books, first drafted by Jung in 1913–15 and 1917. Please stop complaining, then, to authors of high-priced books. At the same time, I can charge $2.99 because there’s virtually no overhead. That's why you're here, right? Because of that, I can charge $2.99 and still have a healthy business model. If the book sells reasonably well, or if it seems to have potential for course adoptions, the press might come out later with a less expensive paperback edition. The book that has sold most copies over $1 million is John James Audubon 's The Birds of America (1827–1838), which is represented by eight different copies in this list. And second – and more importantly – there’s a bunch of overhead here. A number of my more recent titles are somewhat less expensive, because the press regards them as “trade books.” Normally, only books that are regarded as having “trade potential”—meaning popular sales—will be priced at $30 or less. George Whitefield: America’s Spiritual Founding Father, Quiet Subversion After a Chaotic Election, 80 Years Ago C. S. Lewis Warned Against Making Faith a Means to a Political End, Why Those Who Mourn Are Blessed in God’s Kingdom. Sales of academic books have been in slow decline for decades, so a purely academic title can typically expect to sell only to academic libraries and a few specialists in the field—maybe no more than 200 copies. So why are Canada Goose jackets so expensive? Amazon takes their cut, but the cost of producing and delivering the book is essentially nothing. In print format, Framed is a 284-page book. It’s a wizard’s book. Thomas S. Kidd is the Vardaman distinguished professor of history at Baylor University and the author of many books, including Who Is an Evangelical? And Amazon takes their cut after this is taken out. At $12.99, I only make a few bucks on each paperback. As an individual consumer, the presses simply do not expect you to buy a $70 book. 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